SystemVerilog for Verification: Leveraging Social Media in VLSI/Semiconductor/EDA

As recent EDAC panel discussed the impact of Social Media in VLSI/EDA marketing (see: http://bit.ly/dzd3Ev) it is quite clear that one alone can’t make a difference, no matter how loud you shout – it is the collective ecosystem – of company-customers-partners that can make a win-win case in this new age marketing. Refer to Altera’s slide on that from http://bit.ly/dzd3Ev

Jim @ Altera says that it is the customer-to-customer interaction happening via Social Media that makes the bigger impact.

Given the post-recession ramp-up at many semiconductor houses, teams are very selective in investing/exploring/adopting new technologies and they are all looking for true success stories and real user views than just tool/feature updates.

Now looking at Karen @Synopsys’s views: it is the GEEK-2-Geek connection that she/Synopsys is bullish about to leverage on this new media.

While she quotes SNUG group @ linkedin.com, we found even more interesting stats with Verification specific groups such as VMM, OVM & all new UVM. The interesting fact about VMM linkedIn group is it is created and managed by partner (Ajeetha Kumari, http://www.linkedin.com/in/ajeetha) than the vendor.

VMM: http://www.linkedin.com/groups?home=&gid=147448 with some 780 members,

OVM: http://www.linkedin.com/groups?home=&gid=145498 with 1200+ members:

And the all new UVM: http://www.linkedin.com/groups?home=&gid=3092645 with 250+ members.

What really is important about this UVM group is it truly represents the ecosystem – with members from all EDA Vendors, partners and growing user base. See for yourself from the image below:

Another partner promoted group is SystemVerilog for Verification @ http://www.linkedin.com/groups?home=&gid=1924084

Among these groups the number of jobs being discussed truly reflects the close relevance of these to the real engineers out there and it is quite clear that all have enough to benefit from it.

So let’s embrace the new Social Media and look forward to exciting times ahead. If you want to learn more about how companies can benefit from this Social Media, do not miss the latest edition of Entrepreneur magazine in India http://entrepreneurindia.in/ – it has cover story on Facebook founder.

And here are some of our local enthusiastic bloggers/tweeters – am sure I have missed several, feel free to submit them as comments, I will add them to this ever growing list!

http://www.twitter.com/cvcblr

http://www.twitter.com/pradeep612

http://www.twitter.com/sricvc

http://www.twitter.com/am_its

http://www.twitter.com/testbench_in

http://www.twitter.com/punechips